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SEO

Search Engine Optimisation

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Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. These are the most important elements of SEO to help you increase traffic via Google and other search engines.

SEO is divided in two parts: On-page SEO and Off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.

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On-Page SEO

Keyword Research

Market Focused Keyword Research is the cornerstone of effective SEO campaigns.
Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found in the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs (Search Engine Results Pages) we must integrate your keywords in the title of your webpages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of the text while assuring that the integration looks natural and fitting to your content.   

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Off-page SEO

Backlinks

The meta title is the title published in the SERPs. It can be maximum 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain maximum 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Content

The content of a website is the most important element of an effective search engine optimisation strategy.
When assembling your website content, we will consider which information is essential for you. The length of a website’s content has importance both for search engines and the impact of your SEO. We recommend adding text of around 300 words.

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Meta-Description business-discussion-and-brainstorming from InSite Web Design Glasgow

Meta title and meta description

The meta title is the title published in the SERPs. It can be maximum 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain maximum 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Social Media

Social media is one of the best channels for businesses to interact with their customers and provide regular updates. Social media can also be very useful in reaching specific targets and in promoting products and services by posting interesting content such as images and videos.

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Business-Directories social-media Meta-Description business-discussion-and-brainstorming from InSite Web Design Glasgow

Online Directories

Online directories allow you to be visible on a variety of websites as well as gather reviews from your customers. A good online directory presence and positive customer reviews can enhance your business. It is also important to review and respond to negative comments to protect your brand image.

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