Search Engine Optimisation

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Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. These are the most important elements of SEO to help you getting more traffic from Google and other search engines. 

SEO is divided in two parts: On-page SEO and Off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web. To assist you in completing the best possible SEO for your website, here are 6 keys elements of a good SEO strategy.

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On-page SEO

Keyword Research

Market Focused Keyword Research is the cornerstone of effective SEO campaigns.
Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found in the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your webpages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text, while assuring that the integration looks natural and fitting to your content.  

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Off-page SEO

Backlinks

The meta title is the title published in the SERPs. It can be maximum 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain maximum 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Content

The content of a website is the most important element of an effective search engine optimisation strategy.
When assembling your website content, you should consider which information is essential for you, the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so we recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words.The longer the content, the better, but try to keep your content interesting and relevant to avoid repetitiveness.

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Meta Description from InSite Design Glasgow

Meta title and meta description

The meta title is the title published in the SERPs. It can be maximum 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain maximum 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Social Media

Social media is one of the best channels for businesses to interact with their customers and provide updates on any news from your business. Social media can be very useful in reaching specific targets as well as promoting products and services by posting interesting content such as images and videos.

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Online Directories

Online directories allow you to be visible on a variety of websites as well as gather reviews from your customers. A good online directory presence and positive customer reviews can bring many new customers to your business. It is important to also review and respond to negative reviews about your business as this can inevitably affect your brand image and deter customers from your website and/or services.

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